THE SHARK GROUP
September 3, 2009
Open Letter to the Discovery Network
Object: Shark Week 2009,
Discovery's Tribute to The Year of the Shark
Mr. John Hendricks, Founder & Chairman,
Mr. David Zaslav, President & CEO
We, The Shark Group, wrote to you in June, about the nature of the new programs created for Shark Week 2009. We were concerned that you were focusing once more on sharks as dangerous man-eaters, thus misleading your viewers about their true nature, and facilitating their mass slaughter with almost no public sympathy, nor protest. Not only did we not receive a reply, but the programs themselves were worse than their titles and advertising.
You have misread and discounted your viewers in presenting such an extreme shark horror show, with absurd special effects. The contrast with your conservation message was so blatant that it has lost you your credibility.
The reports received predominantly reflect viewer'…