Showing posts from September, 2009

Shark Week 2009 - Letter to Discovery



September 3, 2009

Open Letter to the Discovery Network

Object: Shark Week 2009,
Discovery's Tribute to The Year of the Shark

Mr. John Hendricks, Founder & Chairman,

Mr. David Zaslav, President & CEO


We, The Shark Group, wrote to you in June, about the nature of the new programs created for Shark Week 2009. We were concerned that you were focusing once more on sharks as dangerous man-eaters, thus misleading your viewers about their true nature, and facilitating their mass slaughter with almost no public sympathy, nor protest. Not only did we not receive a reply, but the programs themselves were worse than their titles and advertising.

You have misread and discounted your viewers in presenting such an extreme shark horror show, with absurd special effects. The contrast with your conservation message was so blatant that it has lost you your credibility.

The reports received predominantly reflect viewer'…